What Are Futures Bets?
Futures — also called outrights or season markets — are bets on outcomes that won't be decided until much later in the AFL season. Unlike match-by-match betting where you know the result within a few hours, futures bets can take weeks or months to settle.
The appeal of futures is simple: because outcomes are uncertain and distant, the bookmaker must offer longer odds to attract money. This uncertainty creates value opportunities that don't exist in week-to-week markets. A team that's genuinely a 25% chance of winning the flag might be available at $5.00 (implied probability 20%) — that 5% gap is pure value.
Futures markets are also where short-term noise creates the biggest distortions. A team that loses their first two games of the season might see their premiership odds blow out from $4.00 to $7.00 — even though the fundamental quality of their list hasn't changed. These overreactions are goldmines for patient punters.
Types of AFL Futures Markets
- Premiership: The flagship futures market. Who lifts the cup on Grand Final day? Available from October (for the following season) right through to September. Odds fluctuate dramatically based on form, injuries, and results.
- Top 4 / Top 8 Finish: Will a team finish in the top 4 (double chance in finals) or top 8 (make the finals)? Lower variance than premiership betting but smaller odds.
- Coleman Medal: The leading goalkicker for the season. This market is heavily influenced by early-season form — a player who kicks 5 goals in Round 1 will see their odds shorten immediately, even though there are 22 rounds remaining.
- Rising Star: The best young player (under 21, fewer than 10 senior games). This market is volatile and can be exploited by punters who follow VFL/state league form closely.
- Brownlow Medal: The league's best and fairest award, voted by umpires on a 3-2-1 basis each round. Midfielders dominate, and the market is closely tied to Brownlow predictor models that track votes based on fantasy points and team performance.
- Wooden Spoon: Which team finishes last? This market has value early in the season when the field is wide open and the bookmaker must spread their prices across 3–4 likely candidates.
Brisbane Lions are 0-2 to start 2026, and the market is panicking. Their premiership odds have blown out from a pre-season price of $4.00 to $5.00. But this is the same squad that won back-to-back flags in 2024 and 2025.
Their midfield of Lachie Neale, Will Ashcroft, and Josh Dunkley is the deepest in the competition. Oscar Allen and Sam Draper have arrived through off-season trades to strengthen key positions. The coaching group under Chris Fagan has proven they can navigate slow starts — Brisbane started 2024 with a 2-5 record before winning the flag.
At $5.00, the implied probability is 20%. If you believe Brisbane's true flag probability is closer to 25–30% — and their list quality, coaching, and finals experience support that — this is a clear value bet. The 0-2 start is noise. The structural quality of the list is the signal.
When to Bet Futures
Timing is everything in futures betting. The best value appears at specific moments during the season:
- Pre-season (October–February): The widest market with the most uncertainty. This is when you can get the best odds on genuine contenders because the field is large. However, injuries and list changes through the pre-season can invalidate your position.
- After early-season upsets (Rounds 1–5): The market massively overreacts to early results. A flag contender that starts 0-2 or 1-3 will see their odds blow out disproportionately. If the underlying list quality hasn't changed, this is prime buying time.
- Mid-season (Rounds 10–15): By this point, genuine form lines have been established. The market is more efficient, but injuries to key players can still create value on their competitors.
- Post-bye rounds: Teams returning from their bye often play well. A team that lost their last game before the bye might be available at inflated odds for their next match — and this form can cascade into better futures prices.
How to Hedge Futures Bets
Hedging is the process of reducing your risk on a futures bet by placing additional bets as the season progresses. Here's how it works:
- Pre-finals hedging: If you backed Brisbane at $5.00 pre-season with a $50 bet (potential return $250), and they make the Grand Final at $1.80, you could bet on their opponent to guarantee a profit regardless of outcome.
- Lay betting: Using betting exchanges (where available), you can "lay" your team at shorter odds as they progress through the season, locking in profit incrementally.
- Multiple futures: Placing smaller bets on 3–4 genuine contenders at the start of the season spreads your risk. If you have Brisbane at $5.00, Geelong at $6.00, and Sydney at $8.00, you only need one to win to profit.
Common Mistakes in Futures Betting
- Betting too much, too early: Futures tie up your capital for months. Never bet more than 2–3% of your bankroll on any single futures position. You need that capital for weekly betting opportunities.
- Chasing short-priced favourites: The Premiership favourite at $3.50 rarely offers value. With 18 teams and the unpredictability of finals football, even the best team rarely has a true probability above 20%. Look for value in the $5.00–$15.00 range.
- Ignoring the path to the flag: A team might have a great list, but if they're likely to finish 5th–8th, they face a brutal finals path (elimination final, semi-final, preliminary final, Grand Final — four consecutive must-win games). Factor in the likely finals path, not just list quality.
- Overreacting to pre-season form: Pre-season games mean almost nothing. Teams trial different structures, rest key players, and experiment with new recruits. Never adjust your futures position based on pre-season results.
- Not hedging when ahead: If your $5.00 futures bet is now a realistic $2.50 chance, consider hedging to lock in some profit. Greed kills more futures bettors than bad analysis.
Futures betting rewards conviction, patience, and discipline. The best futures punters place their bets early, ignore the weekly noise, and only hedge when the numbers demand it. For our current season value plays, check our Round 3 tips or the strategies hub.